Now more than ever how you appear online is critical to create a good first impression, to separate you from your competition, and to jumpstart the know, like and trust factor with your audience. So just what needs to be factored into a good solid online presence? In this video we break down a few elements you'll want to consider to ensure your online presence represents your business and brand accurately and effectively.

Being consistent in marketing is key to its success. However, with all that stacks up on your plate, it's no doubt that sometimes marketing falls to the bottom of the to-do list. But creating consistency in marketing is a lot easier with a few tips we're sharing in this video.

You might be making these two critical marketing mistakes. Either counting on just one marketing tool to promote and grow your business or the other mistake… using ALL the tools. Not all marketing options are created equal and not all options are the best options for you. But choosing the ‘all-or-nothing’ plan is not working for anyone.

There’s no question about it…. you know things. You’re an expert in your field and have knowledge and know-how that’s valuable in your marketplace. If knowledge is power, then the ability to create and sell online courses is a superpower. Here’s a few perks to having an online course:

As a business owner, you might know that relationships are a critical part of your bottom line, but what if relationships were more than that. Let's dive into relationships as part of your marketing plan: loyalty, referrals, resources, and more!

Any business owner or nonprofit director knows marketing is important. We know it’s so important, but we don’t always know how to maximize our efforts. Let’s face it… you’re already wearing a lot of hats, and while marketing might be one of them, you might be missing some of the nuances. Let’s dive into some of the elements you may want to consider…

If you are a pro at email marketing, your emails may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails.

There are a lot of ways you could choose to market your business digitally. From social media ads to social media influencers, digital marketing has become a varied industry. But in the quest to find the latest and greatest way to reach through the internet and communicate with your audience, don’t dismiss one of the oldest, but most effective, ways to engage your audience - email.