2 critical marketing mistakes
You might be making these two critical marketing mistakes. Either counting on just one marketing tool to promote and grow your business or the other mistake… using ALL the tools. Not all marketing options are created equal and not all options are the best options for you. But choosing the ‘all-or-nothing’ plan is not working for anyone.
Going with just one marketing option
I meet with a lot of business owners and nonprofit directors who are sold out to the one thing that’s always worked for them. This might look like only:
depending on referrals
using social media
mailing out newsletters
send holiday gifts
The problem with the “only” option is that you are missing a whole group of people who may not communicate this way. There’s a whole group of folks that don’t interact with social media. Some folks never look at their mail in a timely fashion. While gifts at the holidays or on anniversaries are great… what about the other months of the year? Who doesn’t love referrals?!?! But referral sources can dry up and at best passive… meaning you can’t force folks to refer you. Having a multi-faceted marketing approach will keep your portfolio diversified.
Going with ALL the marketing options
Less is more, so the saying goes and this could be very true for your marketing. In my experience, the business or nonprofit that is doing all the “things” for marketing usually isn’t doing it cohesively. Meaning, there’s a lot of activity going on, but not a lot that’s organized or systematic. When there’s no vision, the marketing plan perishes! A plan makes all the difference so that all of your efforts are organized and work together to project your message. As you do this, you might realize that there are elements in your marketing that aren’t necessary. This could be costing you money and effort!
‘I love it when a plan comes together’
The element that makes all the difference is planning. Creating a comprehensive marketing plan that takes into account what you’re doing online, in print and in person is key. Marketing planned and prepared should allow you to run effectively and efficiently, building elements off of each other that helps elevate your message and position.
As always, we’re here to help you show up consistently and effectively online, in print and in person - let us know how we can help you!
