WRANGLING YOUR CONTENT MARKETING STRATEGY
Content marketing isn’t broken — but the way most of us are doing it is exhausting.
In this episode of Marketing With Purpose, Christie Browning breaks down how to move from scattered, “we should probably post something” content to a clear, intentional content marketing strategy that actually supports your business goals.
Inspired by the “Wrangling Your Content Marketing Strategy in 10 Easy Steps” framework from Convince & Convert, this episode translates big-agency strategy into real-world guidance for small businesses, nonprofits, and purpose-driven organizations.
You’ll learn how to:
Stop creating content just to stay “consistent”
Identify the one thing your content should reinforce
Align your content to real audiences and real decisions
Build a sustainable content calendar that works with your capacity
Measure what matters — without drowning in data
If content has started to feel overwhelming, this episode will help you reset, refocus, and move forward with clarity.
🎙 Hosted by Christie Browning, Founder of Content By Request
🌱 Marketing with intention. Marketing with purpose.
Framework inspired by Convince & Convert’s “Wrangling Your Content Marketing Strategy in 10 Easy Steps”
What We Cover in This Episode
Why content feels so hard right now
The rise of content overload
Why “more content” isn’t the answer
The danger of creating content without intention
Step 1: Set goals that connect to the business
Choosing metrics that actually matter
Avoiding vanity metrics
Aligning content to growth, retention, and capacity
Step 2: Find your “one thing”
How to identify what truly differentiates your brand
Why your best message is often hiding in plain sight
Eliminating competitor copycat language
Step 3: Align content to real audiences
Moving from generic messaging to audience-first strategy
Why personas still matter
Mapping content to real decision points
Step 4: Create content people need before they buy
Understanding content gaps
Answering the right questions at the right time
Shifting from promotional to persuasive content
Step 5: Choose channels with intention
Why you don’t need to be everywhere
Building a channel mix that supports your audience
Using your website as a content home base
Step 6: Build a sustainable content calendar
Heavy, medium, and light lift content explained
Planning around capacity, not pressure
Creating consistency without burnout
Steps 7–9: Measure, remix, and learn
Tracking what matters (and ignoring the rest)
Repurposing content strategically
Making your best ideas work harder
Step 10: Lean in or pivot
Testing without fear
Knowing when to double down
Giving yourself permission to stop what’s not working
Get the FREE resource that accompanies this episode!
This guide is meant to help you bring clarity to your content marketing and move away from the constant cycle of posting just to stay “consistent.” It’s a practical framework you can use to align your content with your goals, your audience, and your capacity.
