how to create ridiculously good content

Content is everywhere in 2026. AI can generate “good enough” in seconds. And that means the real differentiator isn’t volume—it’s value, voice, and trust.

In this episode of Marketing With Purpose, Christie Browning breaks down what “ridiculously good content” actually means today, why so much marketing content feels interchangeable, and how to create content your audience genuinely wants to read, save, and act on.

You’ll learn a simple two-part test for quality content, a practical “writing GPS” to get unstuck, and the small daily habit that helps you build clarity and consistency without burnout.

If your content has felt scattered, generic, or exhausting lately—this is your reset.

Hosted by Christie Browning, Founder of Content By Request
Marketing with intention. Marketing with purpose.

In This Episode

• Why “content is a commodity” is even more true in 2026

• The definition of ridiculously good content (and why “just create great content” isn’t helpful)

• What AI has changed: speed, sameness, and rising expectations

• The two-part test your content should pass before you publish

• A simple Writing GPS framework to go from blank page to confident draft

• The most common content blockers in B2B and service-based marketing (and how to move past them)

• Why trustworthy content and ridiculously good content are the same thing in 2026

• A 7-minute daily writing habit that builds a stronger voice fast

• How to shift from “posting to post” to content that supports real business goals

Key Takeaways

Ridiculously good content is:

1. Valuable — it helps your audience do something (decide, act, avoid mistakes, gain clarity)

2. Inspired — rooted in real insight, lived experience, data, creativity, or all of the above

3. Distinct — it couldn’t have been written by just anyone

4. Trust-building — honest, specific, and human (especially important in a high-skepticism era)

Quote-worthy Moments (for graphics)

• “In 2026, average content is everywhere. Trust is the differentiator.”

• “If your content has five messages, it has zero messages.”

• “You don’t need more content—you need clarity.”

• “Your job isn’t perfect grammar. Your job is meaning, clarity, and connection.”

• “One strong idea should become five pieces—not one post you forget tomorrow.”

The Writing GPS (Quick Reference)

1. Name the goal

2. Choose one audience (not everyone)

3. Pick one point

4. Draft fast (ugly first draft allowed)

5. Step away

6. Edit for clarity + humanity

7. Add proof/texture (example, story, detail, data)

If You Want Support

If content feels scattered, generic, or disconnected from your goals, Content By Request can help you build a strategy and a sustainable system that creates momentum—without burnout. Reach out anytime for guidance, clarity, or help wrangling your content into something that works.

Get the FREE resource that accompanies this episode!

This guide is meant to help you bring clarity to your content marketing and move away from the constant cycle of posting just to stay “consistent.” It’s a practical framework you can use to align your content with your goals, your audience, and your capacity.

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