The Ultimate Marketing Playbook
Thanks for requesting access to this online training “The Ultimate Marketing Playbook!” You can access all the videos below.
Module 1: Social Media Marketing
We’re diving in with an overview of what it means to show up online, in print, and in person. And this first module dives into social media marketing:
The social media funnel & how it works
Crafting a social media plan
Using the calendar to plan categories and captions
Bonus #1: Social Media Help Kit
So you've got the first video in the Ultimate Marketing Playbook, now it's time to put to practice some of what you've learned. Make way for our social media help kit! If I could show up at your door, I would feel like Ed McMann holding a million-dollar check and balloons!
That's because I feel this Social Media Help Kit is the jackpot!
I've created 14 images and captions that will help you create consistency and conversation in your social media circles and you are gonna LOVE it! Here's why:
1). These images are gorgeous and formatted in a way that you can use them as they are or you can edit them, crop them, drop them into Canva and play around with them.
2). The captions are perfectly matched to correspond with the images and include awesome prompts and ways to customize the captions to fit you and your audience.
3). You can totally scrap the images and use your own but pair it with these pre-made captions.
4). You can totally scrap the captions and write your own, but pair it with these gorgeous images.
The possibilities are many!
Module 2: Email & Website Plans
So now that we've talked A LOT about your online presence, let's dive into the website and email piece for your online presence. Remember that this part of your marketing playbook refers to the bottom portion of the funnel from Video #1 - that means we're funneling through the masses and distilling down to the most likely ideal customers and clients.
**There are no handouts for this module
Module 3: In Print
Now that we've covered your online presence, let's talk about what you're doing to market yourself in print. Remember, in print is everything from news media to print newsletters to handwritten notes.
**There are no handouts for this module
Module 4: In-Person
Last but not least is your marketing approach for an in-person connection. We're talking about events you can host, events you attend, and everyday encounters with your ideal audience. Stay tuned for my interactive calendar that helps you put all the pieces together!
**There are no handouts for this module
Module 5: Putting it all together
So you have the concepts of what it means for you and your business to show up online, in print and in person. Now let's put it together in a formula that let's you plan and execute your marketing magic!
Below is a link to the video where I review the execution of my own marketing plan from categorizing my database to laying out specific actions on the calendar. Also, access my interactive calendar for your marketing help below:
Bonus #2: Marketing Generator
This bonus is worth EVERY. SINGLE. PENNY. and more!!!
The Marketing Generator is an interactive Excel document that walks you through some questions about your business in order to help refine the copy you might use in your marketing efforts. Whether it’s trying to craft captions for your social media posts, writing your next email, or drafting a launch page for your next product… this generator will deliver real responses to make writing your copy a breeze!
Congrats!
Well, you've done the hard work of watching videos and brainstorming marketing ideas, and plotting some aspects of those ideas and plans on the calendar. Whew! Pat yourself on the back! That's a good amount of determination and focus!
So now what? Go. Do.
Start moving ahead on your marketing plan. Start where you're at right now and do what you can. Things won't go perfectly as planned, that's okay. Even if you can only get 10% of the plan done, that's still more than you were doing before, right? And guess what… the more you do, the better you'll be at doing more.
The key is to keep trying and reevaluate that plan once a quarter. Keep looking at the calendar to see what's coming ahead and put steps in place to execute the next piece of your playbook.
Remember, if you need help, we're here to help you execute. Our Marketing Roadmap completes and polishes up your marketing playbook and then outlines actions steps for you and I to collaborate on together. You can learn more about that option at https://www.contentbyrequest.com/marketing-roadmap