Marketing that works
Marketing That Works is a strategy-focused workshop designed to help you cut through the noise and create content that actually drives traction, trust, and results.
Today’s marketing landscape is crowded, fast-moving, and increasingly skeptical. Engagement is down. Platforms are noisy. Attention is fragmented. This workshop addresses what’s changed—and more importantly, what still works when your message is clear, intentional, and aligned with your goals.
In Marketing That Works, you’ll learn how to think differently about content. Instead of chasing trends or posting for the sake of visibility, you’ll focus on building messaging that serves a purpose, transitions across platforms, and supports real business outcomes.
This workshop walks through:
What’s gone wrong with modern content—and why it’s getting ignored
The role your content must play to retain demand, build trust, and convert interest
How content functions across today’s most popular marketing channels, including social media, websites, email, video, and podcasts
How to structure content around real audience questions, expertise, and value
How to create a content approach that is clear, consistent, and sustainable
You’ll also explore practical updates to major marketing mediums and learn how to adapt your message for each one without losing clarity or brand voice. The focus is on depth over volume, relationship over reach, and strategy over guesswork.
By the end of Marketing That Works, you’ll walk away with:
A sharper understanding of how marketing functions today
Clear messaging that supports trust and engagement
A content framework that aligns with your goals
Confidence in how and where to show up with your content
This workshop is ideal for small business owners, nonprofit leaders, creatives, and service-based professionals who want marketing that feels intentional, grounded, and effective—not performative.
Marketing That Works helps you stop creating content just to keep up—and start creating content that actually works.
