Crafting your marketing plan
A clear, practical roadmap for marketing with intention — not overwhelm
If your marketing feels scattered, reactive, or overly dependent on trends, Crafting Your Marketing Plan was built for you.
This self-paced course walks you step-by-step through creating a marketing plan that actually fits your business, your goals, and your capacity. No fluff. No generic templates. Just thoughtful strategy you can return to again and again.
Through an introductory module and three focused modules, you’ll move from “I know I should be marketing, but I’m not sure what to prioritize” to “I have a clear plan, confidence in my direction, and a strategy I can execute.”
This course is ideal for small business owners, nonprofit leaders, creatives, and service-based professionals who want marketing that feels aligned, doable, and purposeful.
What You’ll Learn
Module 1: Clarity Before Content
You’ll start by grounding your marketing in the essentials — your goals, your audience, and your unique value. This module helps you stop guessing and start making decisions from a place of clarity.
Module 2: Building the Plan
Here’s where strategy takes shape. You’ll learn how to select the right channels, messages, and tactics based on your business model — not what everyone else is doing. The focus is on consistency, sustainability, and alignment.
Module 3: Execution & Momentum
A plan only works if it gets used. This module helps you turn your strategy into action, create realistic rhythms, and build momentum without burnout. You’ll walk away knowing exactly what to focus on next.
By the End of This Course, You’ll Have:
A customized marketing plan you can actually follow
Clear priorities for where to spend your time and energy
Messaging that feels aligned with your values and goals
A repeatable framework you can revisit quarterly or annually
Confidence in your marketing decisions — even as things change
Why This Course Is Different
This isn’t about chasing algorithms or doing more marketing.
It’s about doing the right marketing — with purpose, clarity, and intention.
Crafting Your Marketing Plan gives you structure without rigidity and strategy without overwhelm, so your marketing finally feels like it’s working with you, not against you.
