Maximize your LinkedIn approach with new “Create on LinkedIn” mini-site

LinkedIn can be tricky when it comes to creating and posting content. While it shares similarities to other popular social platforms, it’s designed with professionalism in mind.

Cue LinkedIn’s new mini-site: “Create on LinkedIn.” Filled to the brim with helpful tips, tutorials, how-to’s and everything in between, the site provides a breakdown of the platform’s content creation offerings.

The mini-site looks to streamline how you build your LinkedIn presence. Whether you’ve got unique insights to share, aim to craft an engaging profile or simply want to reach a new audience, the site has something for every need.

Create

As the site’s name suggests, creation is a fundamental part of the elements discussed.

Content is the starting point for conversation and engagement, hence why it carries so much value throughout Create on LinkedIn.

The “Create” tab explores the impact post structure can have on viewers as well as tips for continuously generating content topics.

Strategically approaching content creation could completely change how LinkedIn works for you and your business.

Optimize

Your posts can’t inform, inspire and start conversations if they’re not in front of an audience first.

Optimize your content to cater toward other LinkedIn users with analytics. The data holds several valuable insights into who is interacting with your content and how effectively it’s performing.

Even if you understand how to decipher all the details analytics have to offer, their real impact comes from implementing the data into your content strategy.

The “Optimize” tab was designed to guide you through interpreting your analytics and show how they can inform your future content decisions.

Grow

Go from finding your voice on LinkedIn to posting scroll-stopping content in the site’s “Grow” tab.

The platform understands the key to being an influential creator is to never stop learning. Using courses on LinkedIn Learning, start with the fundamentals and earn certificates. Each suggested course is under 60 minutes.

Let the videos guide you into laying the foundation for your page by discovering your niche and honing in on your content strategy.

Creator Tools

Knowing what you want to post is half of the puzzle. The other half is knowing how to post it.

LinkedIn offers six different content-based ways to interact with other users on the platform: videos, texts and images, live events, articles, newsletters and polls.

Each option boasts a unique user experience while customizing how others receive your content. The “Creator Tools” tab lists the best use, requirements, tips, specifications and more for each posting type.

Your content matters, ensure the format is helping your post, not hurting it.

Excel at LinkedIn

The mini-site provides vast resources to take your LinkedIn page in the right direction, let us take it to the next level.

At Content By Request, we work with you to develop your content strategy while establishing a content plan. Check out our services at contentbyrequest.com/digital-marketing.