Facing a recession? Here's some marketing musts
I am not an economist, so when people start throwing words around like "recession" and "economic downturn," I get a little antsy. But putting my head in the sand isn't going to prevent it from happening and it sure won't help me weather the storm. I know that if I want to be a savvy business owner and one who's sharp and able to sustain economic fluctuations, I better learn from others and educate myself.
Today's podcast is meant to do just that. To help you learn and gain some knowledge and know-how when it comes to preparing your marketing in light of an economic shift. In this episode, we’ll give you three things you’ll need from your marketing. This includes:
Metrics dominate marketing decisions
Determine what’s not working
Invest in the right relationships
Dial into your marketing triangle
Processes determine marketing day-to-day
Processes for intentional touches
Processes for consistent service
Processes for investing in return clients
Planning drives marketing dollars
Plans are pivotal
Evaluations are critical
Clear tasks & focus are inevitable
Links referenced in this episode:
www.contentbyrequest.com/strategy to access our 10-Step Strategy Session for free!
https://blog.buffiniandcompany.com/how-to-recession-proof-your-business/ a great episode on preparing for a recession
