Crafting your
marketing plan
A clear, practical roadmap for marketing with intention — not overwhelm
If your marketing feels scattered, reactive, or overly dependent on trends, Crafting Your Marketing Plan was built for you.
This self-paced course walks you step-by-step through creating a marketing plan that actually fits your business, your goals, and your capacity. No fluff. No generic templates. Just thoughtful strategy you can return to again and again.
Through an introductory module and three focused modules, you’ll move from “I know I should be marketing, but I’m not sure what to prioritize” to “I have a clear plan, confidence in my direction, and a strategy I can execute.”
This course is ideal for small business owners, nonprofit leaders, creatives, and service-based professionals who want marketing that feels aligned, doable, and purposeful.
Module 1: Clarity Before Content
You’ll start by grounding your marketing in the essentials — your goals, your audience, and your unique value. This module helps you stop guessing and start making decisions from a place of clarity.
Module 2: Building the Plan
Here’s where strategy takes shape. You’ll learn how to select the right channels, messages, and tactics based on your business model — not what everyone else is doing. The focus is on consistency, sustainability, and alignment.
Module 3: Execution & Momentum
A plan only works if it gets used. This module helps you turn your strategy into action, create realistic rhythms, and build momentum without burnout. You’ll walk away knowing exactly what to focus on next.