MARCH 2025: THE CLIENT EXPERIENCE (PART 2)

Written By Christie Browning

If you’ve outlined the game strategy (aka your client experience timeline from last month), then you are ready to identify what’s gonna move the ball. In each of these stages of the experience, there are aspects you need in place to keep progressing the ball.

Go back to your timeline/outline of client milestones and identify under each one, what you need to do or have in order to move them forward into the next stage. I’ve shared my examples.

Remember as you do this that everything on your list may not feel like marketing but let me assure you it is. Your list may include sending out follow up materials. So you need to create those, print those and know who’s sending them and when ... and don’t forget to determine how that person will get triggered to send them.

This is a mixed bag of process and marketing but in the end, if it’s enhancing the customer experience, it’s for sure marketing!

Christie Browning

Christie is a five-time HSPA award-winning writer with a long resume of creative, compelling writing. Her background includes journalism and marketing, which allows her to bring a specialized voice to the pieces created for her clients. On her own, Christie has written for newspapers, online magazines and major publications. For her clients, Christie produces web designs, press and media releases, blog articles, downloadable worksheets and flyers as well as social media content. Her long-time career as an entrepreneur gives her unique insight into what her clients need to promote their products, services and messages.

https://www.contentbyrequest.com
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June 2025: data on client buying experiences
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February 2025 - The Client experience