Branding Workbook Training

Below is a tutorial on how to best use the Branding Workbook you’ve received. Remember, the goal isn’t for you to craft complete sentences and final drafts… just to get your initial thoughts down on paper.

Download your branding workbook below:

We highly recommend watching this short video that walks you through how to use the Branding Workbook. In just a few short minutes we walk you through each exercise so you can make the most of this exercise.

 

Mission Statement & Manifesto

Below are examples of our company Mission Statement and Brand Manifesto. We’re sharing this… not so you feel pressured to write this (that’s what we’re here for), but to give you a visual example of the difference. We’ve also included some other Manifestos for reference.

Mission Statement

Brand Manifesto

 

Kate Spade Brand Manifesto

Cultivate What Matters Brand Manifesto

Magnolia Manifesto